where fashion, beauty,
and culture merge.

Schön! Switzerland

Schön! Switzerland Magazine is the newest member of the Schön! Family. Through extraordinary imagery, with the top level of high fashion photography, and interesting interviews we have created something unique, imaginative, fantastical, and authentic to transport you outside the confines of a print magazine. This magazine is timeless, and you can experience a different version of the same story when you look at it again. We have taken on the challenge to connect three national languages by making this a trilingual magazine (German, French, and Italian). For our first print issue we have two covers for both the main magazine and supplement.

Why do we have multiple covers for the same Issue?

Because we want to confuse you but also dazzle you.

We want to provide you with a variety of extraordinary images and give you diversity.

For our first print issue, we have two covers. The talent on the main magazine will be found on the cover of the corresponding supplement. Our digital covers are also different from our print issue.

METASchön! Switzerland

We have created METASchön!, coming together with Schön! Switzerland. Here we go more in-depth, showcasing amazing people, doing extraordinary work in the arts, fashion, beauty, innovation and more. In our extensive travel section, we are presenting unique destinations in Switzerland and around the world. We cover the metaverse and discuss the basics, as well as present exciting advances in different fields and reflect on what is to come. And we spotlight the beautiful country of Switzerland.

coco rocha

thomas doherty

QR codes on the cover and in the magazines. You will find a QR code on the cover of the METASchön!, as well as in several articles. We have an AR feature for our covers, (augmented reality). Simply scan the code and wait for the Instagram filter to upload and keep the camera facing the cover, you will be asked to move the cell phone from left to right and an AR experience will begin.


At Schön! Switzerland, we are committed to providing exceptional imagery and exclusive, unique content. Our readership is highly engaged and fashion-conscious,and combined with our story-telling expertise, Schön! Switzerland makes the perfect media partner for luxury brands. We offer a variety of advertising opportunities, including print and online advertising, social media, and soon-to-be-available metaverse platforms. Our experienced team will work with you to create a customized advertising package that meets your specific needs and goals.


Dr. Frank Herbrand
email. frank@schon.ch